We are a software company based in Munich, called Pentland Firth Software GmbH.
Having invented the EASY Shopper system back in 2015, then known as the Whiz-Cart, we are proud to provide you with many years of experience.
At Pentland Firth, we have always been a team with a strong focus on people, whether employee or client. As an IT company founded in 2004, we have always built our solutions together with and for the people who use them. This is one of our main driving factors.
Our EASY Shopper Customers
While other companies are still doing their first pilot store, we have developed the ideal shopping cart fit for all retail requirements.
We are happy to say that we have partnered with Germany's largest food retailer since 2017.Check out what EDEKA has to say about the EASY Shopper
Find our EASY Shopper Stores
What the Press Says
[...] This trolley has been in the rollout stage since 2019, with more than 5,000 trolleys rolled out in over 130 stores as of November 2022. This makes it the market leader in the global smart shopping carts.- Retail Gazette, January 16, 2023
Anyone who has used Easy Shopper once will probably not want to miss the associated convenience and ease of use in the future.- Bezahlen.net, January 14, 2023
Independent retailers have also recognized the added value.- Handel Heute, July 9, 2021
Customers can look forward to foolproof, intuitive operation of the "EASY Shopper".- Berliner Woche, March 5, 2021
If a product cannot be found, the Easy Shopper navigates its 'driver' to the right shelf without further ado.- Tagesspiegel, December 27, 2018
Thanks to the "Easy Shopper" app, tedious shifting of goods back and forth at the checkout is a thing of the past. This makes your shopping much easier and faster.- Chip, June 23, 2020
[...] Easy Shopper is easy to use and makes shopping at the supermarket easier: no long lines at the checkout, no stress with packing back and forth at the checkout conveyor. The Easy Shopper shopping cart is convenient to use: Simply take the desired goods from the shelf, scan them and then pack them directly into the shopping bag.- Stiftung Warentest, April 17, 2020
Systems like Easy Shopper and Easy Express are pushing the path towards independent checkouts by customers [...] Shopping without cashier contact or cash is the future, says Nowak [independent retailer].- az-online.de, October 27, 2023
Karl Kordes [Store Manager, Marktkauf Espelkamp] is convinced that these features will help to increase customer loyalty to his store. [...] According to him, the average receipt is generally higher than for traditional shopping. On busy days [...] customers often wait for Easy Shoppers to become available [...] and 'the proportion of purchases made with the Easy Shopper is up to 43 percent,' explains Karl Kordes and is pleased that many random shoppers, who previously only visited the store occasionally, have now become regular customers.- The Retail Optimiser, November 10, 2023
Interested in the world of retail technology and the latest updates on smart shopping carts and other innovations?
Check out our blog!
Feb 12, 2024 • 3 min
Rethinking the Checkout Experience: Are Self-Checkout Systems Becoming Obsolete?
Dec 12, 2023 • 3 min
Revolutionizing the Aisles: Exploring Innovative Retail Solutions for Supermarkets
Aug 15, 2023 • 3 min
Why Not Every Smart Cart Solution Works In The Long Run
Aug 11, 2023 • 5 min
A Comprehensive Guide to the Features of a Smart Shopping Cart