Mar 22, 2023 • 2 min

EASY Shopper at EuroShop 2023

Pentland Firth Software GmbH's booth of the smart shopping cart EASY Shopper at EuroShop 2023
Pentland Firth Software GmbH's booth of the smart shopping cart EASY Shopper at EuroShop 2023

What is EuroShop?
EuroShop is one of the world's largest trade fairs for the retail industry, and it's the perfect platform for companies to showcase their latest products and innovations.

EuroShop Layout
EuroShop Layout - Image:

Exhibitors from all over the world were spread out over 16 different halls, stretching from retail marketing, to retail technology, store design, shopfitting and food service equipment, all the way to refrigeration and energy management.

The event brings together retailers, manufacturers, architects, designers, and other industry professionals, providing a platform for networking, business development, and knowledge sharing. With more than 2,300 exhibitors from over 60 countries and around 113,000 visitors, EuroShop is the leading international trade fair for the retail industry.

This year's event also saw the unveiling of various smart shopping carts, including the latest versions of the EASY Shopper product line developed by the German company Pentland Firth Software GmbH.
In this blog post, we'll take a closer look at this specific smart shopping cart and how it's set to revolutionize the shopping experience.

What is the EASY Shopper?
Essentially, it's a smart shopping cart that's been designed to make the shopping experience as easy and stress-free as possible.
It's equipped with a range of features that aim to improve the customer's shopping experience, while also making life easier for retailers.
For example, the EASY Shopper has an integrated scanner that can read barcodes on products, which means customers can scan items as they shop and keep track of their spending in real-time.

Key Features
Another key feature of the EASY Shopper is its ability to communicate with the retailer's inventory management system. This means that as a customer adds items to their cart, the inventory system is updated in real-time, giving retailers a better understanding of which products are selling well and when they need to restock.

Additionally, the EASY Shopper is equipped with two cameras and a scale that can detect when an item is added or removed from the cart, which helps to prevent theft and improve inventory accuracy.

One of the most impressive aspects of the EASY Shopper is its smart navigation system. Using a combination of sensors and mapping technology, the cart can guide customers around the store, showing them the best route to take to find the products on their shopping list.
This not only saves time for the customer but also helps to reduce congestion in busy stores.

The EASY Shopper also has a range of features that make it more comfortable and convenient for customers to use. For example, it has a built-in tablet that can display information about products, provide an overview of personalized deals, and even suggest recipes based on the customer's selection.
The cart is also designed with open platforms so that customers need only slide their loaded bags into the trunk of their car without having to lift them.

An Innovation with the Potential to Revolutionize Shopping
Overall, the EASY Shopper is an impressive innovation that has the potential to revolutionize the shopping experience. It already has over 5.500 devices rolled out in more than 140 stores.
By incorporating features that improve customer comfort, Pentland Firth Software Company has created a shopping cart that can make the shopping experience easier, more convenient, and more enjoyable for everyone involved.
It will be exciting to see how retailers around the world adopt this technology and how it will evolve over time to continue to improve the shopping experience for customers.

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